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THE IMPACT OF DIGITAL TV BROADCASTS ON VIEWING BEHAVIOR OF THE COMMUNITY OF BANDAR LAMPUNG CITY
Rizka Annisa Azzahra SR, Rizki Dukhi, Ribut Julianto, Fajar Sasora
Abstract
This research aims to investigate the impact of digital TV broadcasts on people's viewing behavior in Bandar Lampung City. Along with technological developments, the transition from analog television broadcasts to digital television broadcasts has occurred in many areas, including the city of Bandar Lampung. Understanding how these shifts affect people's viewing behavior is important to inform decision making and the development of future television broadcast strategies. Research reveals several challenges faced by society in adapting to digital TV broadcasts. These challenges include changing viewing habits, the need to acquire digital TV reception equipment, and accessibility gaps related to geography and infrastructure. This research provides an important contribution in understanding the impact of digital TV broadcasts on the viewing behavior of the people of Bandar Lampung City. The results of this research can be a valuable source of information for television broadcast organizers in developing relevant content strategies and improving people's viewing experience. Apart from that, these findings can also provide input to local governments in efforts to increase accessibility and support community adaptation to the transition to digital TV broadcasts.
Keywords
Bandar Lampung City; Digital TV broadcasts; Viewing Behavior; Viewing Experience
References
Hadi, IP, Wahjudianata, M., & Indrayani, II 2020). Mass communication. MASS COMMUNICATION. Sugandini, D., Effendi, M., Istanto, Y., Arundati, R., & Rahmawati, E. 2019). Digital Marketing: Social Media Adoption in SMEs. Djamal, H., & Fachruddin, A. 2022). Basics of broadcasting: Organizational, Operational, and Regulatory history . Prenada Media. Hary Budiarto, HB, Bambang Heru Tjahjono, BHT, Arief Rufiyanto, AR, AAN Ananda Kusuma, AAN, Gamantyo Hendrantoro, GH, & Satriyo Dharmanto, SD 2007). Digital TV Systems and Their Prospects in Indonesia. Permana, RSM, Abdullah, A., & Mahameruaji, JN 2019. Television watching culture in Indonesia: from terrestrial to digital. ProTVF , 3 (1), 53-67. Irawan, D. 2022. Local Tv Readiness In Lampung To Facing Broadcasting Migration From Analog To Digital (Case Study of Lampung TV's Strong Readiness to Migrate to Digital TV Broadcasting). Zamroni, M. 2021. The impact of media convergence on Indonesian television viewing patterns in the digital era. Amal, S. 2019. Analog Switch-Off Process Towards Digitalization Of Indonesian Broadcasting (Analysis Study of Inhibitory Factors from Analog to Digital Systems) (Doctoral dissertation, Sultan Syarif Kasim Riau State Islamic University). Edwin, J., & Irwansyah, I. 2021. Millennial Motivation for Watching Streaming Services. Journal of Global Communication , 10 (1), 77-100.
DOI: https://doi.org/10.24967/jprdc.v1i01.2498
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Rizka Annisa Azzahra SR, Rizki Dukhi, Ribut Julianto, Fajar SasoraAbstract
Keywords
References
Hadi, IP, Wahjudianata, M., & Indrayani, II 2020). Mass communication. MASS COMMUNICATION. Sugandini, D., Effendi, M., Istanto, Y., Arundati, R., & Rahmawati, E. 2019). Digital Marketing: Social Media Adoption in SMEs. Djamal, H., & Fachruddin, A. 2022). Basics of broadcasting: Organizational, Operational, and Regulatory history . Prenada Media. Hary Budiarto, HB, Bambang Heru Tjahjono, BHT, Arief Rufiyanto, AR, AAN Ananda Kusuma, AAN, Gamantyo Hendrantoro, GH, & Satriyo Dharmanto, SD 2007). Digital TV Systems and Their Prospects in Indonesia. Permana, RSM, Abdullah, A., & Mahameruaji, JN 2019. Television watching culture in Indonesia: from terrestrial to digital. ProTVF , 3 (1), 53-67. Irawan, D. 2022. Local Tv Readiness In Lampung To Facing Broadcasting Migration From Analog To Digital (Case Study of Lampung TV's Strong Readiness to Migrate to Digital TV Broadcasting). Zamroni, M. 2021. The impact of media convergence on Indonesian television viewing patterns in the digital era. Amal, S. 2019. Analog Switch-Off Process Towards Digitalization Of Indonesian Broadcasting (Analysis Study of Inhibitory Factors from Analog to Digital Systems) (Doctoral dissertation, Sultan Syarif Kasim Riau State Islamic University). Edwin, J., & Irwansyah, I. 2021. Millennial Motivation for Watching Streaming Services. Journal of Global Communication , 10 (1), 77-100.
Journal of Public Relations and Digital Communication (JPRDC) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License