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THE INFLUENCE OF SOCIAL MEDIA MUKBANG CONTENTS TOWARDS ADOLESCENT FOOD CONSUMPTION BEHAVIOR
Khansa Ranbia Audreyzovna Olova, Andi Windah, Ahmad Riza, Ida Nurhaida
Abstract
How individuals eat has an impact on their health and well-being. To maintain their well-being, individuals must control their mindset and social environment. The prevalence of eating broadcasts on YouTube, where content creators consume large amounts of food without revealing nutritional information, continues to be a popular trend that hypothetically affects people's eating habits. The study aims to assess the influence of social media influencers on unhealthy food habits, using Planned Behavior Theory as a framework. This study used a method of survey and collecting quantitative data. This study examined the research site of the University of Lampung. The data analysis was done descriptively. According to the regression formula, Y = 16. 615 + 0677X -> Constant term = 16. In summary, with a trust value of 0, 615 indicates a positively oriented regression coefficient X, which represents the magnitude of influence of the X variable on the Y variable. The t-test showed X had a significant impact of 40. 1% on Y 59 remaining. 9% of variation in the Y variable attributed to unexamined factors. The study showed that how much a person's food consumption behavior is affected by watching an eating broadcast depends on their intentions. Consuming the frequency, duration, and attention levels of the broadcast significantly affects and improves unhealthy consumption behavior in adolescents.
Keywords
Influence; Food Behavior; Social Media
References
Ajzen, I. 2005. EBOOK: Attitudes, Personality and Behaviour. McGraw-hill education (UK). Anggareni, L. A. 2018. Hubungan pola konsumsi fast food dengan status gizi remaja di sma negeri 5 Denpasar. Doctoral dissertation, Jurusan Gizi, Poltekkes Denpasar. Ardianto, Elvinaro, dkk. 2014. Komunikasi Massa: Suatu Pengantar, edisi revisi. Bandung: Simbiosa Rekatama Media. Arikunto, S. 2006. Prosedur Penelitian suatu Pendekatan Praktik. Jakarta: Rhineka Cipta. Arrofah, A. M. 2020. Pengaruh Theory of Planned Behavior Terhadap Perilaku Pembelian Produk Makanan dan Minuman dalam Kemasan Berlabel Halal di Supermarket Kabupaten Jember. Doctoral dissertation, IAIN Jember. Butar, T. W. B. 2022. Pengaruh tayangan mukbang terhadap perilaku makan remaja (studi regresi pada subscribers kanal youtube tanboy kun). Doctoral dissertation, Universitas Pendidikan Indonesia. Bolloria, S. 2021. Pengaruh Media Komunikasi Internet Terhadap Perilaku Anak Sd Negeri 040454 Peceren Tahun Pelajaran 2020/2021. Doctoral Dissertation, Universitas Quality Berastagi. Manuel, E. V., & Gunawan, S. L. 2019. Pengaruh karakteristik celebrity endorser terhadap minat beli penonton youtube pada makanan dan minuman yang diulas. Jurnal Hospitality dan Manajemen Jasa, 7(2). Moelong, 2005. Metodelogi Kualitatif Edisi Revisi. Bandung: PT Remaja Rosdakarya. Rakhmat, Jalaluddin. 2004. Psikologi Komunikasi. PT Remaja Rosdakarya, Bandung Rakhmat, Jalaluddin. 2018. Psikologi Komunikasi. Bandung : Simbiosa Rekatama Media. Sugiyono. 2015. Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Bandung : Alfabeta Bandung.. Siregar, Syofian. 2013. Metode Penelitian Kuantitatif. Jakarta: PT Fajar Interpratama Mandiri. Susan Nurjanah, 2021. Pengaruh Terpaan Konten Food vlogger MGDALENAF Terhadap Perilaku Pembelian (Studi Kausalitas Pengaruh Terpaan Konten Food vlogger MGDALENAF terhadap Perilaku Pembelian Makanan Pedagang Kaki Lima pada Mahasiswa Subang yang merupakan Subscriber Magdalena). Universitas Subang. Resti, S. N. 2018. Korelasi Menonton Mukbang pada Pembentukan Persepsi Tata Cara Makan. Skripsi. Universitas Lampung. Thomas Waweru Gakobo, Mlenga G. Jere. 2016. An Application of the Theory of Planned Behaviour to Predict Intention to Consume African Indigenous Foods in Kenya. British Food Journal, Vol. 118. Issue: 5, pp. 1268-1280, doi:10.1108/BFJ-10-2005-0344. Turaga, R. M. R., Howarth, R. B., & Borsuk, M. E. 2010. Pro-environmental Behavior: Rational Choice Meets Moral Motivation. Annals of The New York Academy of Sciences, 1185 (1), 211-224. Ulfah, Marissa. 2018. Analisis Faktor Yang Mempengaruhi Intensi Masyarakat Terhadap Bantuan Hidup Dasar (Bhd) Pada Korban Kecelakaan Lalu Lintas Berdasarkan Theory Of Planned Behavior (TPB). Universitas Airlangga. Utari, N. K. 2018. Perilaku Konsumsi Fast Food Pada Remaja: Aplikasi Theory Of Planned Behavior. Doctoral dissertation, Universitas Brawijaya.
DOI: https://doi.org/10.24967/jprdc.v2i2.3386
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Khansa Ranbia Audreyzovna Olova, Andi Windah, Ahmad Riza, Ida NurhaidaAbstract
How individuals eat has an impact on their health and well-being. To maintain their well-being, individuals must control their mindset and social environment. The prevalence of eating broadcasts on YouTube, where content creators consume large amounts of food without revealing nutritional information, continues to be a popular trend that hypothetically affects people's eating habits. The study aims to assess the influence of social media influencers on unhealthy food habits, using Planned Behavior Theory as a framework. This study used a method of survey and collecting quantitative data. This study examined the research site of the University of Lampung. The data analysis was done descriptively. According to the regression formula, Y = 16. 615 + 0677X -> Constant term = 16. In summary, with a trust value of 0, 615 indicates a positively oriented regression coefficient X, which represents the magnitude of influence of the X variable on the Y variable. The t-test showed X had a significant impact of 40. 1% on Y 59 remaining. 9% of variation in the Y variable attributed to unexamined factors. The study showed that how much a person's food consumption behavior is affected by watching an eating broadcast depends on their intentions. Consuming the frequency, duration, and attention levels of the broadcast significantly affects and improves unhealthy consumption behavior in adolescents.
Keywords
References
Ajzen, I. 2005. EBOOK: Attitudes, Personality and Behaviour. McGraw-hill education (UK). Anggareni, L. A. 2018. Hubungan pola konsumsi fast food dengan status gizi remaja di sma negeri 5 Denpasar. Doctoral dissertation, Jurusan Gizi, Poltekkes Denpasar. Ardianto, Elvinaro, dkk. 2014. Komunikasi Massa: Suatu Pengantar, edisi revisi. Bandung: Simbiosa Rekatama Media. Arikunto, S. 2006. Prosedur Penelitian suatu Pendekatan Praktik. Jakarta: Rhineka Cipta. Arrofah, A. M. 2020. Pengaruh Theory of Planned Behavior Terhadap Perilaku Pembelian Produk Makanan dan Minuman dalam Kemasan Berlabel Halal di Supermarket Kabupaten Jember. Doctoral dissertation, IAIN Jember. Butar, T. W. B. 2022. Pengaruh tayangan mukbang terhadap perilaku makan remaja (studi regresi pada subscribers kanal youtube tanboy kun). Doctoral dissertation, Universitas Pendidikan Indonesia. Bolloria, S. 2021. Pengaruh Media Komunikasi Internet Terhadap Perilaku Anak Sd Negeri 040454 Peceren Tahun Pelajaran 2020/2021. Doctoral Dissertation, Universitas Quality Berastagi. Manuel, E. V., & Gunawan, S. L. 2019. Pengaruh karakteristik celebrity endorser terhadap minat beli penonton youtube pada makanan dan minuman yang diulas. Jurnal Hospitality dan Manajemen Jasa, 7(2). Moelong, 2005. Metodelogi Kualitatif Edisi Revisi. Bandung: PT Remaja Rosdakarya. Rakhmat, Jalaluddin. 2004. Psikologi Komunikasi. PT Remaja Rosdakarya, Bandung Rakhmat, Jalaluddin. 2018. Psikologi Komunikasi. Bandung : Simbiosa Rekatama Media. Sugiyono. 2015. Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Bandung : Alfabeta Bandung.. Siregar, Syofian. 2013. Metode Penelitian Kuantitatif. Jakarta: PT Fajar Interpratama Mandiri. Susan Nurjanah, 2021. Pengaruh Terpaan Konten Food vlogger MGDALENAF Terhadap Perilaku Pembelian (Studi Kausalitas Pengaruh Terpaan Konten Food vlogger MGDALENAF terhadap Perilaku Pembelian Makanan Pedagang Kaki Lima pada Mahasiswa Subang yang merupakan Subscriber Magdalena). Universitas Subang. Resti, S. N. 2018. Korelasi Menonton Mukbang pada Pembentukan Persepsi Tata Cara Makan. Skripsi. Universitas Lampung. Thomas Waweru Gakobo, Mlenga G. Jere. 2016. An Application of the Theory of Planned Behaviour to Predict Intention to Consume African Indigenous Foods in Kenya. British Food Journal, Vol. 118. Issue: 5, pp. 1268-1280, doi:10.1108/BFJ-10-2005-0344. Turaga, R. M. R., Howarth, R. B., & Borsuk, M. E. 2010. Pro-environmental Behavior: Rational Choice Meets Moral Motivation. Annals of The New York Academy of Sciences, 1185 (1), 211-224. Ulfah, Marissa. 2018. Analisis Faktor Yang Mempengaruhi Intensi Masyarakat Terhadap Bantuan Hidup Dasar (Bhd) Pada Korban Kecelakaan Lalu Lintas Berdasarkan Theory Of Planned Behavior (TPB). Universitas Airlangga. Utari, N. K. 2018. Perilaku Konsumsi Fast Food Pada Remaja: Aplikasi Theory Of Planned Behavior. Doctoral dissertation, Universitas Brawijaya.
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