THE ROLE OF SOCIAL MEDIA IN PROMOTING GENDER EQUALITY ISSUES

ROSY FEBRIANI DAUD, Poppy Suryanti, henny DEWI LARAS, Zesty Miranda

Abstract


Mass media has an important role in influencing people's opinions and behavior. People who are accustomed to using mass media can use this platform as a means to fight for gender equality. Gender is a social concept that includes the norms and valuesattached to a person's gender. The aim of this research is to determine the role of social media in promoting gender equality issues. This research uses a qualitative method with a descriptive approach. A descriptive approach is used to explain the results of the development and concept of social media on gender inequality. The results of this research show that this research shows that social media has the potential to play a role in mobilizing and expanding the gender equality movement in Indonesia, enabling youth, advocacy groups, and other individuals to voice gender issues, mobilize support, and spread the movement's messages.

 

Keywords: Roles, Social Media, Gender Equality


Keywords


Peran, Media Sosial, Kesetaraan Gender

Full Text:

PDF

References


Adnyani, N. W. G., & Rusadi, U. (2023). Media Sosial sebagai Katalis Pendidikan: Dinamika Gerakan Kesetaraan Gender di Indonesia melalui Perspektif Strukturasi. Jurnal SAP (Susunan Artikel Pendidikan), 8(1), 70-79. http://dx.doi.org/10.30998/saAlzahrani, F. (2016). The portrayal of Women and Gender Roles in Films. International Journal of Scientific & Engineering Research, 7(4), 533. http://www.ijser.org

Anindya, A. (2018). Krisis Maskulinitas Dalam Pembentukan Identitas Gender Pada Aktivitas Komunikasi. Jurnal Ranah Komunikasi (JRK), 2(1), 24. https://doi.org/10.25077/rk.2.1.24-34.2018

Aprilianda, S., dan H. Krisnani. 2021. “Perilaku Diskriminatif Pada Perempuan Akibat Kuatnya Budaya Patriarki di Indonesia Ditinjau dari Perspektif Konflik.†Jurnal Kolaborasi Resolusi Konflik 3(1):1–13. https://doi.org/10.24198/jkrk.v3i1.31968

Batoebara, M. U., Lubis, M. S. I., & Junaidi, J. (2023). Gender Dan Peran Media Komunikasi Dalam Memahami Perbedaan. Jurnal Social Opinion: Jurnal Ilmiah Ilmu Komunikasi, 8(1), 62-71. http://dx.doi.org/10.46930/socialopinion.v8i1.3143

Larasati, M., Rozan, H., Saputra, I. D., & Radianto, D. O. (2023). PEGEMI (Peran Generasi Milenial) Dalam Mewujudkan Kesetaraan Gender Melalui Pendekatan Media Sosial. VISA: Journal of Vision and Ideas, 3(3), 505-517. https://doi.org/10.47467/visa.v3i3.4039

Noeswantari, D. 2002. “Perempuan dan Gaya Hidup Konsumtif.†Jurnal Dinamika HAM 2(2). http://efaidnbmnnnibpcajpcglclefindmkaj/https://repository.ubaya.ac.id/3372/1/Noeswantari_Perempuan_2002.pdf

Sari, Ambar. 2008. “Stereotipe Perempuan dalam Iklan Radio di Yogyakarta.†Jurnal Komunikasi Profetik 1(1).

Widiarini, Annisa Dea, Siti Karlinah, dan Maimon Herawati. 2018. “Pemaknaan Perempuan Jurnalis Televisi di Kota Bandung Terhadap Profesi Jurnalis Anissa Dea Widiarini, Siti Karlinah, Maimon Herawati.†Kajian Jurnalisme 02(01).




DOI: https://doi.org/10.24967/jprdc.v2i2.3481

Article Metrics

Abstract view : 1486 times
PDF : 343 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License
Journal of Public Relations and Digital Communication (JPRDC) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License