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USE OF SMARTPHONE CAMERAS AS AN IMPLEMENTATION OF PRODUCT PHOTOGRAPHY FOR MSMEs
Dendi Dendi
Abstract
The purpose of this research is to understand how the use of smartphones is implemented in product photography by MSME actors in 26 Ilir, Palembang City. The type of research conducted is qualitative. Qualitative research is a strategy chosen by the researcher to observe or describe a phenomenon, gather information, and present the results of this study. Data collection techniques used to obtain data aligned with the research objectives include in-depth interviews, observation, and documentation. This research involved five informants from MSMEs in 26 Ilir, Palembang City. The findings include: MSME actors in 26 Ilir, Palembang City, use smartphones for product photography; however, one MSME actor does not implement product photography due to the lack of social media usage. The impact of photography on the promotions of MSMEs in 26 Ilir, Palembang City, on Instagram is significant, as the use of attractive and creative product photography enhances consumer appeal on each MSME's Instagram page in 26 Ilir, Palembang City.
Keywords
Product Photography, Camera Smartphone, MSMEs.
References
Dinata, I. K. R. S., Swendra, C. G. R., & Sarjani, N. K. P. (2022). Penciptaan Karya Menggunakan Ilustrasi Dengan Konsep Analogi. Amarasi: Jurnal Desain Komunikasi Visual, 3(02), 116– 122
Fawaid, A. (2017). Pengaruh Digital Marketing System, Terhadap Daya Saing Penjualan Susu Kambing Etawa. Iqtishadia: Jurnal Ekonomi & Perbankan Syariah, 4(1), 104–119.
Intan Putri, Ahmad Iman Mulyadi, Sri Dwi Fajarini, & Rizki Eriyansyah. (2023). TRANSFORMASI DIGITAL UMKM KOTA PALEMBANG. Jurnal Ilmu Komunikasi Balayudha, 3(1), 28–40. Retrieved From Https://Jurnal.Uss.Ac.Id/Index.Php/Jikoba/Article/View/456
Moleong, Lexy J. 2017. Metodologi Penelitian Kualitatif Edisi Revisi. Bandung: PT. Remaja Rosdakarya.
Mulyadi, A. I., Putri, I., & Puspita, H. (2024). Application of English Language Learning to Children Based on Digital Media. Journal of English Education and Teaching, 8(3), 663–677. https://doi.org/10.33369/jeet.8.3.663-677
Nugraha, H., R., A., Dkk. (2023). Penggunaan Foto Produk Sebagai Konten Pemasaran Digital Pelaku Usaha Mikro Tercabaikan. E-Proceeding Of Management : Vol.10, No.6 Desember 2023 | Page 4574. ISSN : 2355-9357
Nugraheny, D., Dkk. (2021) “Pendampingan Pelatihan Cara Pengambilan Foto Produk UMUK Untuk Pemasaran Di Media Socialâ€. Jurnal Kacanegara.
Paujiah, S., Ahmad, A., Wulan3, M, N. (2022). Pengaruh Foto Produk Dan Customer Rating Terhadap Keputusan Pembelian Melalui Aplikasi Gofood. Reviu Akuntansi, Manajemen, Dan Bisnis, 2(2), 79-87.
Putri, I., Dendi, Mulyadi, A. I., Adli, & Triesia, D. (2024). Implementasi Fotografi Produk Dengan Menggunakan Kamera Smartphone Bagi Pelaku UMKM. Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M), 5(2), 373–382. Https://Doi.Org/10.33474/Jp2m.V5i2.21843
Sanjaya, R. Josua Tarigan. (2009). Creative Digital Marketing Teknologi Berbiaya Murah, Inovatif Dan Berdaya Hasil Gemilang. Jakarta: PT Alex Media Komputindo.
Sari, W.W., Putri, I., Dendi., Mulyadi, A.I. 2024. Food Photography As A Promotional Media In Increasing The Sales Value Of Msme Products. Journal of Public Relations and Digital Comumunication (JPRDC). Vol 2 No 1. DOI: https://doi.org/10.24967/jprdc.v2i1.3075
Smith, Katherine Taken. (2011). Digital Marketing Strategies That Millennials Find Appealing, Motivating, Or Just Annoying. Journal Of Strategic Marketing, 19(6), 489–499.
Sugiyono. 2016. Metode Penelitian Kombinasi (Mixed Methods). Bandung: Alfabeta.
Syahputra, A., Dkk. (2023). Analisis Pemotretan Foto Menggunakan Teknik Segitiga Exposure Pada Produk Makanan Kemasan. Jurnal Bidang Penelitian Multimedia (JBPM). Vol. 1, No. 2, Juni 2023 Pp.
DOI: https://doi.org/10.24967/jprdc.v2i2.3574
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Dendi DendiAbstract
Keywords
References
Dinata, I. K. R. S., Swendra, C. G. R., & Sarjani, N. K. P. (2022). Penciptaan Karya Menggunakan Ilustrasi Dengan Konsep Analogi. Amarasi: Jurnal Desain Komunikasi Visual, 3(02), 116– 122
Fawaid, A. (2017). Pengaruh Digital Marketing System, Terhadap Daya Saing Penjualan Susu Kambing Etawa. Iqtishadia: Jurnal Ekonomi & Perbankan Syariah, 4(1), 104–119.
Intan Putri, Ahmad Iman Mulyadi, Sri Dwi Fajarini, & Rizki Eriyansyah. (2023). TRANSFORMASI DIGITAL UMKM KOTA PALEMBANG. Jurnal Ilmu Komunikasi Balayudha, 3(1), 28–40. Retrieved From Https://Jurnal.Uss.Ac.Id/Index.Php/Jikoba/Article/View/456
Moleong, Lexy J. 2017. Metodologi Penelitian Kualitatif Edisi Revisi. Bandung: PT. Remaja Rosdakarya.
Mulyadi, A. I., Putri, I., & Puspita, H. (2024). Application of English Language Learning to Children Based on Digital Media. Journal of English Education and Teaching, 8(3), 663–677. https://doi.org/10.33369/jeet.8.3.663-677
Nugraha, H., R., A., Dkk. (2023). Penggunaan Foto Produk Sebagai Konten Pemasaran Digital Pelaku Usaha Mikro Tercabaikan. E-Proceeding Of Management : Vol.10, No.6 Desember 2023 | Page 4574. ISSN : 2355-9357
Nugraheny, D., Dkk. (2021) “Pendampingan Pelatihan Cara Pengambilan Foto Produk UMUK Untuk Pemasaran Di Media Socialâ€. Jurnal Kacanegara.
Paujiah, S., Ahmad, A., Wulan3, M, N. (2022). Pengaruh Foto Produk Dan Customer Rating Terhadap Keputusan Pembelian Melalui Aplikasi Gofood. Reviu Akuntansi, Manajemen, Dan Bisnis, 2(2), 79-87.
Putri, I., Dendi, Mulyadi, A. I., Adli, & Triesia, D. (2024). Implementasi Fotografi Produk Dengan Menggunakan Kamera Smartphone Bagi Pelaku UMKM. Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M), 5(2), 373–382. Https://Doi.Org/10.33474/Jp2m.V5i2.21843
Sanjaya, R. Josua Tarigan. (2009). Creative Digital Marketing Teknologi Berbiaya Murah, Inovatif Dan Berdaya Hasil Gemilang. Jakarta: PT Alex Media Komputindo.
Sari, W.W., Putri, I., Dendi., Mulyadi, A.I. 2024. Food Photography As A Promotional Media In Increasing The Sales Value Of Msme Products. Journal of Public Relations and Digital Comumunication (JPRDC). Vol 2 No 1. DOI: https://doi.org/10.24967/jprdc.v2i1.3075
Smith, Katherine Taken. (2011). Digital Marketing Strategies That Millennials Find Appealing, Motivating, Or Just Annoying. Journal Of Strategic Marketing, 19(6), 489–499.
Sugiyono. 2016. Metode Penelitian Kombinasi (Mixed Methods). Bandung: Alfabeta.
Syahputra, A., Dkk. (2023). Analisis Pemotretan Foto Menggunakan Teknik Segitiga Exposure Pada Produk Makanan Kemasan. Jurnal Bidang Penelitian Multimedia (JBPM). Vol. 1, No. 2, Juni 2023 Pp.
Journal of Public Relations and Digital Communication (JPRDC) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License