THE ANALYSIS ON THE IMPACTS OF PROMOTION TOWARDS THE SALES OF BANANA PROCESSED PRODUCTS IN THE CENTER OF BANANA CHIPS OF BANDAR LAMPUNG
Olivia Tjioner, Dameria Magdalena
Abstract
Lampung is a province of banana agricultural products. One type of processed banana that many people favored is banana chips. Small-scale agro-industry sector which has potential to be developed in Lampung Province is the business of making various banana processed products. The study aims to test and analyze the influence of marketing mix to sales volume (study on Joint Business Group (KUB) "Telo Rezeki" In Bandar Lampung). The population used in this study amounted to 76 respondents from the total number of consumers of the Joint Business Group (KUB) "Telo Rezeki" In Bandar Lampung. Data analysis method used was simple linear regression analysis. Based on the results of the analysis of data obtained, it could be concluded that the promotion variable (X) affect the sales volume variables (Y) this is evidenced from the results significant coefficient of 0.000 kurang dari 0.05 which means Ha is accepted. So it can be concluded that the promotion effect on the increased sales volume.
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Keywords: Promotion, Sales Volume, agricultural product
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Olivia Tjioner, Dameria MagdalenaAbstract
Lampung is a province of banana agricultural products. One type of processed banana that many people favored is banana chips. Small-scale agro-industry sector which has potential to be developed in Lampung Province is the business of making various banana processed products. The study aims to test and analyze the influence of marketing mix to sales volume (study on Joint Business Group (KUB) "Telo Rezeki" In Bandar Lampung). The population used in this study amounted to 76 respondents from the total number of consumers of the Joint Business Group (KUB) "Telo Rezeki" In Bandar Lampung. Data analysis method used was simple linear regression analysis. Based on the results of the analysis of data obtained, it could be concluded that the promotion variable (X) affect the sales volume variables (Y) this is evidenced from the results significant coefficient of 0.000 kurang dari 0.05 which means Ha is accepted. So it can be concluded that the promotion effect on the increased sales volume.
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Keywords: Promotion, Sales Volume, agricultural product
