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ANALYSIS OF PORTALLNEWS.ID BRANDING COMMUNICATION IN BUILDING A BRAND IMAGE
Sela Apriyanti, Hanindyalaila Pienrasmi, M. Denu Poyo
Abstract
In running a company, a good image or brand is needed so that consumers use the company's services and products. Branding communication is one way for companies to influence consumers to use the company's products or services, even though news portal companies are no exception. The focus of this research is how the new online news portal company builds a good brand or corporate image so that it can be known by the public, especially in Bandar Lampung. The approach in this study uses a qualitative descriptive approach to produce depth on how to build a brand image on an online news portal that has not been formed for a long time. as well as conducting observations, and documentation. The results of this study describe how the portalnews.id company tries to brand their online news portal where the results are in accordance with the basis of this research to build company branding, where the four things are Research, Action Plan, Communication, and Evaluation.
Keywords
Brand Awareness; New Media; Online News Portal
References
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McQuail, Dennis. 2011. Mass Communication Theory . Jakarta: Salemba Humanika
Nurudin. 2013. Introduction to Mass Communication . Rajawali.
Sugiyono. 2015. Educational Research Methods (Quantitative, Qualitative and R&D Approaches). Bandung: Alphabeta.
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Mineral Water (Case Study of Aqua Mineral Water Consumers in the South Tangerang Region). Faculty of Business Economics . Syarif Hidayatullah State Islamic University Jakarta.
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Indramayunews. Understanding News Portals and Social Media.
https://indramayunews.id/portfolio_page/portal-berita-dan-media-social/ .Accessed on 26 November 2021
Ministry of Manpower. 2020. Ministry of Manpower Survey: 88 Percent of Companies Affected by the Covid-19 Pandemic. https://kemnaker.go.id/ . accessed on November 10, 2021
Around Lampung. 2019. 12 Online Media That Regularly Feature the Latest Lampung News. https://kelilinglampung.net/2019/11/media-online-yang-rutin-angkat-berita-lampung-terkini/ accessed on 09 November 2021
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DOI: https://doi.org/10.24967/jprdc.v1i01.2497
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Sela Apriyanti, Hanindyalaila Pienrasmi, M. Denu PoyoAbstract
Keywords
References
Anang, Firmansyah. 2019. Product and Brand Marketing (Planning & Strategy). Surabaya. CV. Qiara Media Publisher
McQuail, Dennis. 2011. Mass Communication Theory . Jakarta: Salemba Humanika
Nurudin. 2013. Introduction to Mass Communication . Rajawali.
Sugiyono. 2015. Educational Research Methods (Quantitative, Qualitative and R&D Approaches). Bandung: Alphabeta.
Aris Prabowo. 2013. Analysis of the Influence of Product Quality, Brand Trust, Brand Image, and Customer Satisfaction on Brand Loyalty in Aqua
Mineral Water (Case Study of Aqua Mineral Water Consumers in the South Tangerang Region). Faculty of Business Economics . Syarif Hidayatullah State Islamic University Jakarta.
Adelisa, Pratiwi. 2012. Broadcasting Directorate Communication Strategy in Communicating Broadcasting Licensing Process Regulations and Policies. Master of Science. University of Indonesia
Angela, Monika, Juan. 2022. Experience and Meaning of the Journalistic Code of Ethics for Online Media Journalists. 11(01)73
Arnoldus, Muhammad. 2017. Analysis of Hary Tanoesoedibjo's Political Marketing Communication Strategy (Case Study of the MSME Program as Political Branding of the Indonesian Unity Party (Perindo)) 01(1),90
Cut Medika, Bambang. 2018 Types of Research Description in Communication Science. 01(02) 84
Christina, 2020. TVRI Marketing Strategy in Increasing Brand Image .02(01)71
Dita and Dini. 2018. Personal Branding Analysis of Non-celebrity Celebrities Instagram Account @Lippielust. Journal of Communication 01(1),35
Dian, James 2018 Evaluation of the DKI Jakarta Women's Pasir Volleyball Regional Training Center (PELATDA) Program.(02) 12
Hudzaifah and Sylvie. 2020 The Influence of Brand Ambassador Lucs WayV on Neocoffe's Brand Image. 07(2). 21
Jessica. Toha, 2019. Analysis of the Influence of Brand Communication and Brand Image on the Brand Trust of Tiga Roda Cement in East Java. Pg.02
Nanang, Muhammad. 2020. Personal Branding Digital Natives in the Era of New Media Communication (Analysis of Personal Branding on Instagram Social Media. 01(1),19
Noor, Muhammad. 2016. Credibility of Detik.com Portal Reporting (Content Analysis of Online News Portals. Faculty of Da'wah and Communication, UIN Alauddin Makassar
Rijali, Ahmad. 2018. Qualitative Data Analysis. 17(33)83
Rahma, Princess. 2020. Youth Communication Strategy of the Indonesian Islamic Cooperation Organization in Improving the Quality of Muslim Youth Through Leadership Programs. Faculty of Da'wah and Communication. Syarif Hidayatullah State Islamic University Jakarta.
Siti Widharetno. 2017. Implementation of Smart City Policy in Bandung City.14(01)131
Syahrina. 2016. News Presentation Strategy on the Fajar Online.cojm Portal. Faculty of Da'wah and Communication, UIN Alauddin Makassar
Indramayunews. Understanding News Portals and Social Media.
https://indramayunews.id/portfolio_page/portal-berita-dan-media-social/ .Accessed on 26 November 2021
Ministry of Manpower. 2020. Ministry of Manpower Survey: 88 Percent of Companies Affected by the Covid-19 Pandemic. https://kemnaker.go.id/ . accessed on November 10, 2021
Around Lampung. 2019. 12 Online Media That Regularly Feature the Latest Lampung News. https://kelilinglampung.net/2019/11/media-online-yang-rutin-angkat-berita-lampung-terkini/ accessed on 09 November 2021
Hoster Commerce.2021. Complete understanding of a website with its benefits. www.google.com/amp/s/www.niagahoster.co.id/blog/pengertian website/ accessed on November 10, 2021
Wearesocial. 2021. Digital:2021 The Latest Insights Into The 'State Of Digital'. www.wearesocial.com accessed on 03 November 2021
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