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THE USES OF GOOGLE MAPS IN DIGITAL MARKETING FOR SMALL AND MEDIUM ENTERPRISES (SMEs) IN SUKAMAJU VILLAGE, PESISIR BARAT DISTRICT, LAMPUNG
Dendi Dendi, Tami Septiani, Intan Putri, Nanda Syukerti, Henny dewi laras, Poppy Suryanti
Abstract
In this research, the writer uses a qualitative descriptive approach. In descriptive qualitative research, interpreting and explaining the data obtained by researchers from interviews, observations, documentation, so as to get answers to problems in detail and clearly. This research activity was carried out at the location of Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung. This study proves that Small, and Medium Enterprises (SMEs) in Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung Province still choose traditional communication, this is due to the slow knowledge of SMEs actors towards online marketing or digital marketing, in using google maps there are still many SMEs actors who do not understand a google maps application, even though this google maps application can help producers and consumers so that the efforts made by producers are known and consumers can easily find information about the efforts that have been made. Lack of knowledge about the use of google maps is also caused by inadequate internet network access factors and the lack of socialization carried out by the community for SMEs in Sukamaju Village.
Keywords
Google Maps, Digital Marketing, SMEs
References
Akhmad , Khabib Alia. (2015). " Utilization of Social Media For Development Marketing SMEs ( Study Descriptive Qualitative on Distros in the City of Surakarta)." Dutacom 9.1 (2015): 43-43.
Ali, H. (2013). Marketing and Cases Choice . Yogyakarta: CAPS.
Ardhianto , Eka, et al. (2022). " Utilization of Google Maps as a Promotional Means Through Marking of Home Business Locations in the Community Inhabitant Lantern Prigi Mranggen Demak ." Journal Intimas Community Service ( Journal Intimas ): Innovation Technology Information and Computers For Society 2.2 (2022): 78-83.
Baran, Stanley J., Dennis K. Davis. (2014). Theory Communication : Foundations, Upheavals , and the Future . Jakarta: Salemba Humanics .
Cahya , Bayu Tri, Et Al. (2022). " The Urgency of Google Maps -Based E-Marketing on the Sustainability of Muslim Entrepreneurial Businesses ( District Study Demak )." Compartment : Journal Scientific Accounting 20.1 (2022): 126-142.
Juhaeri , Juhaeri , Et Al. (2021). " The Role of Digital Marketing in Promote Product SMEs Intermodal Bsd City During Covid-19." Abdi Laksana : Journal Devotion To Society 2.2 (2021): 376-382.
Lucyantoro , Bagas Ilham, And Moch Rizaldy Rachmansyah . (2017). " Implementation of Digital Marketing Strategy, Theory Queue Towards the Level of Satisfaction Customer :( Study Case On Mybca Ciputra World Surabaya)." Ekonomika45: Journal Scientific Management , Business Economics , Entrepreneurship 5.1 (2017): 38-57.
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Novianti , KR, Roz, K., & Sa'diyah , C. (2021). Digital Marketing Assistance as a Marketing Strategy for Cultivation Businesses Catfish . Journal Applications and Innovation Science and Technology Solidity , 4(2), 187-193.
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Papeo , Adyan , Johny Af Kalangi , And Anneke Y. Punuindoong . (2018). " Influence Communication Marketing Regarding the Company Image of Pt. Telkom Indonesia Manado." Journal Administration Business (Jab) 6003 (2018).
Purnomo, Fajrin . (2019). " Ladit Program ( Digital Lapak ): Optimization of Digital Media as Receptacle In Development SMEs in Madura." Journal Studies Management And Business 6.2 (2019): 89-95.
Romli , Khomsahrial . (2016). Mass communication . Jakarta: PT Grasindo .
Ryan, Damian & Jones, Calvin. 2009. Understanding Digital Marketing . London: Kogan Page.
Saputra , DH, Sutiksno , DU, Kusuma, AHP, Romindo , Wahyuni , D., Purnomo, A., & Simarmata , J. 2020. Digital Marketing Communication Become More Easy (A. Rikki (ed.); I). We Write Foundation .
Tamburaka , Apriadi . (2013). Media Literacy- Smart Media Mass Media Audience . Jakarta: PT RajaGrafindo Homeland .
Wardhana , Aditya. (2015). "Digital Marketing Strategy and Its Implications for Excellence Competing for SMEs in Indonesia." National Seminar on Finance and Business IV. 2015.
DOI: https://doi.org/10.24967/jprdc.v2i1.3074
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Dendi Dendi, Tami Septiani, Intan Putri, Nanda Syukerti, Henny dewi laras, Poppy SuryantiAbstract
Keywords
References
Akhmad , Khabib Alia. (2015). " Utilization of Social Media For Development Marketing SMEs ( Study Descriptive Qualitative on Distros in the City of Surakarta)." Dutacom 9.1 (2015): 43-43.
Ali, H. (2013). Marketing and Cases Choice . Yogyakarta: CAPS.
Ardhianto , Eka, et al. (2022). " Utilization of Google Maps as a Promotional Means Through Marking of Home Business Locations in the Community Inhabitant Lantern Prigi Mranggen Demak ." Journal Intimas Community Service ( Journal Intimas ): Innovation Technology Information and Computers For Society 2.2 (2022): 78-83.
Baran, Stanley J., Dennis K. Davis. (2014). Theory Communication : Foundations, Upheavals , and the Future . Jakarta: Salemba Humanics .
Cahya , Bayu Tri, Et Al. (2022). " The Urgency of Google Maps -Based E-Marketing on the Sustainability of Muslim Entrepreneurial Businesses ( District Study Demak )." Compartment : Journal Scientific Accounting 20.1 (2022): 126-142.
Juhaeri , Juhaeri , Et Al. (2021). " The Role of Digital Marketing in Promote Product SMEs Intermodal Bsd City During Covid-19." Abdi Laksana : Journal Devotion To Society 2.2 (2021): 376-382.
Lucyantoro , Bagas Ilham, And Moch Rizaldy Rachmansyah . (2017). " Implementation of Digital Marketing Strategy, Theory Queue Towards the Level of Satisfaction Customer :( Study Case On Mybca Ciputra World Surabaya)." Ekonomika45: Journal Scientific Management , Business Economics , Entrepreneurship 5.1 (2017): 38-57.
McQuail , Denis. (20110. Theory McQuail Mass Communication : 6th Edition Book 1. Jakarta: Salemba Humanics .
McQuail , Denis. (2011). Theory McQuail Mass Communication : 6th Edition Book 2. Jakarta: Salemba Humanics .
Morissan , Andy Corry W., Farid Hamid U. (2013). Theory Mass communication . Bogor: Ghalia Indonesia.
Morissan . (2013). Theory Communication :, Individual Up to Mass. Jakarta: Kencana , Prenada Media Group.
Mujiati , Nanik . (2022). " Media Convergence And Digitalization : Challenges Media Industry ( Media Convergence Mnc Group and Kompas Gramedia in Indonesia)." Al- Muttaqin : Journal Social , and Economic Studies 3.2 (2022): 157-173.
Mulyana , Deddy . (2012). Knowledge Communication Something Introduction . Bandung: PT Teen Rosdakarya .
Muslim, Nuraniah , And Andi Sunyoto . (2012). " System Information Geographical Web Based Mapping Potency Hot Earth in Indonesia Using Google Maps." Management Data and Technology Information ( Tie ) 13.2 (2012): 60.
Naimah , Rahmatul Jannatin , et al. (2020). " Implementation of Digital Marketing as a Marketing Strategy SMEs ." Journal Impact: Implementation And Action 2.2 (2020): 119-130.
Novianti , KR, Roz, K., & Sa'diyah , C. (2021). Digital Marketing Assistance as a Marketing Strategy for Cultivation Businesses Catfish . Journal Applications and Innovation Science and Technology Solidity , 4(2), 187-193.
Nurudin . (2014). Introduction Mass communication . Jakarta: Rajawali Press.
Papeo , Adyan , Johny Af Kalangi , And Anneke Y. Punuindoong . (2018). " Influence Communication Marketing Regarding the Company Image of Pt. Telkom Indonesia Manado." Journal Administration Business (Jab) 6003 (2018).
Purnomo, Fajrin . (2019). " Ladit Program ( Digital Lapak ): Optimization of Digital Media as Receptacle In Development SMEs in Madura." Journal Studies Management And Business 6.2 (2019): 89-95.
Romli , Khomsahrial . (2016). Mass communication . Jakarta: PT Grasindo .
Ryan, Damian & Jones, Calvin. 2009. Understanding Digital Marketing . London: Kogan Page.
Saputra , DH, Sutiksno , DU, Kusuma, AHP, Romindo , Wahyuni , D., Purnomo, A., & Simarmata , J. 2020. Digital Marketing Communication Become More Easy (A. Rikki (ed.); I). We Write Foundation .
Tamburaka , Apriadi . (2013). Media Literacy- Smart Media Mass Media Audience . Jakarta: PT RajaGrafindo Homeland .
Wardhana , Aditya. (2015). "Digital Marketing Strategy and Its Implications for Excellence Competing for SMEs in Indonesia." National Seminar on Finance and Business IV. 2015.
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