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THE INFLUENCE OF XAVIERA COC COMPETENCE ON THE INTEREST IN LEARNING OF FEMALE STUDENTS OF THE FACULTY OF SOCIAL SCIENCES AND LAW, UNIVERSITAS NEGERI JAKARTA
Lorra Camelia, Haura Zahra Yoelianto, Dewandaru Satryo Wijanarko, Rangga Rangga, Citra Amalia Putri Sutiyono, M Rendy Ramadhan, M Fikri, Sandy Allifiansyah
Abstract
This study aims to analyze the influence of Xaviera's appearance, knowledge, skills, and engagement as an influencer on the respondents' interest in learning and developing public speaking skills. A survey was conducted among 50 respondents to evaluate their views on various aspects of Xaviera's personal branding, such as the way she looks, the influence of content on understanding, and the impact of interaction with the audience. The results showed that most respondents gave a positive assessment of Xaviera's appearance and understanding of personal branding, with an average score close to the “Strongly Agree†category on various questions. In addition, Xaviera is also considered to have a high curiosity in exploring new things and being able to apply her analytical skills on various occasions. In terms of skills, the majority of respondents feel inspired by the content presented, and Xaviera's interaction with the audience is considered effective in supporting the understanding of the messages conveyed. Although there were a number of neutral respondents, the overall results showed that Xaviera had a significant positive impact on increasing the learning interest and public speaking skills of its audience. This research provides insight into the importance of consistency in personal branding and effective communication skills in inspiring and increasing audience engagement. Â
Keywords
Personal Branding, Influencers, Appearance, Audience Engagement, Motivation to Learn
References
Al Fuad, Z. (2016). Faktor-faktor yang mempengaruhi minat belajar siswa kelas I SDN 7 Kute Panang. Jurnal Tunas Bangsa, 3(2), 42-54.
Ditonto, T. (2018). A face fit for office? Appearance-based competence inferences in high-information environments. Electoral Studies, 54.
Efendi, E., Taufiqurrohman, A., Supriadi, T., & Kuswananda, E. (2023). Teori Agenda Setting. Jurnal Pendidikan Tambusai, 7(1), 1715-1718.
Hamari, J., Koivisto, J., & Sarsa, H. (2014). Does gamification work?--a literature review of empirical studies on gamification. In 2014 47th Hawaii international conference on system sciences (pp. 3025-3034).
Hanafiah, H. (2022). Implementation Of Character Strengthening In Boarding School Students, International Journal of Education and Digital Learning (IJEDL), 1(2), 49–54.
Jaeger, B., Evans, A. M., Stel, M., & van Beest, I. (2022). Understanding the role of faces in person perception: Increased reliance on facial appearance when judging sociability. Journal of Experimental Social Psychology, 100, 1-18.
Pratami, E. I., & Subwarkah, C. (2024). Pengaruh Fungsi Kepemimpinan, Budaya Kerja, Kompetensi dan Motivasi Terhadap Kinerja Pegawai
Sekertariat Dprd. Jurnal Ekonomi Bisnis dan Manajemen, 2(1), 198-208.
Rusmiati, R. (2017). Pengaruh Minat Belajar Terhadap Prestasi Belajar Bidang Studi Ekonomi Siswa MA AL FATTAH Sumbermulyo. Utility: Jurnal Ilmiah Pendidikan dan Ekonomi, 1(1), 21-36.
Sirait, E. D. (2016). Pengaruh minat belajar terhadap prestasi Belajar Matematika. Formatif: Jurnal Ilmiah Pendidikan MIPA, 6(1).
Talamas, S. N., Mavor, K. I., & Perrett, D. I. (2016). Blinded by beauty: Attractiveness bias and accurate perceptions of academic performance. PloS one, 11(2), 1-12.
DOI: https://doi.org/10.24967/jprdc.v3i1.3680
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Lorra Camelia, Haura Zahra Yoelianto, Dewandaru Satryo Wijanarko, Rangga Rangga, Citra Amalia Putri Sutiyono, M Rendy Ramadhan, M Fikri, Sandy AllifiansyahAbstract
This study aims to analyze the influence of Xaviera's appearance, knowledge, skills, and engagement as an influencer on the respondents' interest in learning and developing public speaking skills. A survey was conducted among 50 respondents to evaluate their views on various aspects of Xaviera's personal branding, such as the way she looks, the influence of content on understanding, and the impact of interaction with the audience. The results showed that most respondents gave a positive assessment of Xaviera's appearance and understanding of personal branding, with an average score close to the “Strongly Agree†category on various questions. In addition, Xaviera is also considered to have a high curiosity in exploring new things and being able to apply her analytical skills on various occasions. In terms of skills, the majority of respondents feel inspired by the content presented, and Xaviera's interaction with the audience is considered effective in supporting the understanding of the messages conveyed. Although there were a number of neutral respondents, the overall results showed that Xaviera had a significant positive impact on increasing the learning interest and public speaking skills of its audience. This research provides insight into the importance of consistency in personal branding and effective communication skills in inspiring and increasing audience engagement. Â
Keywords
References
Al Fuad, Z. (2016). Faktor-faktor yang mempengaruhi minat belajar siswa kelas I SDN 7 Kute Panang. Jurnal Tunas Bangsa, 3(2), 42-54.
Ditonto, T. (2018). A face fit for office? Appearance-based competence inferences in high-information environments. Electoral Studies, 54.
Efendi, E., Taufiqurrohman, A., Supriadi, T., & Kuswananda, E. (2023). Teori Agenda Setting. Jurnal Pendidikan Tambusai, 7(1), 1715-1718.
Hamari, J., Koivisto, J., & Sarsa, H. (2014). Does gamification work?--a literature review of empirical studies on gamification. In 2014 47th Hawaii international conference on system sciences (pp. 3025-3034).
Hanafiah, H. (2022). Implementation Of Character Strengthening In Boarding School Students, International Journal of Education and Digital Learning (IJEDL), 1(2), 49–54.
Jaeger, B., Evans, A. M., Stel, M., & van Beest, I. (2022). Understanding the role of faces in person perception: Increased reliance on facial appearance when judging sociability. Journal of Experimental Social Psychology, 100, 1-18.
Pratami, E. I., & Subwarkah, C. (2024). Pengaruh Fungsi Kepemimpinan, Budaya Kerja, Kompetensi dan Motivasi Terhadap Kinerja Pegawai
Sekertariat Dprd. Jurnal Ekonomi Bisnis dan Manajemen, 2(1), 198-208.
Rusmiati, R. (2017). Pengaruh Minat Belajar Terhadap Prestasi Belajar Bidang Studi Ekonomi Siswa MA AL FATTAH Sumbermulyo. Utility: Jurnal Ilmiah Pendidikan dan Ekonomi, 1(1), 21-36.
Sirait, E. D. (2016). Pengaruh minat belajar terhadap prestasi Belajar Matematika. Formatif: Jurnal Ilmiah Pendidikan MIPA, 6(1).
Talamas, S. N., Mavor, K. I., & Perrett, D. I. (2016). Blinded by beauty: Attractiveness bias and accurate perceptions of academic performance. PloS one, 11(2), 1-12.
Journal of Public Relations and Digital Communication (JPRDC) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License